نوع مقاله : ترویجی
نویسنده
استادیار، گروه مدیریت، دانشکده علوم اجتماعی، دانشگاه ادیان و مذاهب، قم، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
main purpose is design a token economy model for Iran’s Mehr News Agency with an approach focused on media resistance against the dominant global system. The research method is mixed, and in terms of purpose, it is applied and developmental. Data collection in the qualitative section was conducted through library research, and in the quantitative section through fieldwork. The statistical population consisted of 84 managers and experts, including media managers of Mehr News Agency (14 individuals) and blockchain technology specialists (70 individuals) in Iran. Given the limited size of the population and full access to it through professional networks, sampling was unnecessary. In the qualitative phase, using the seven step meta synthesis algorithm, the components related to the two variables (token economy model and blockchain technology) were extracted. In the quantitative phase, expert opinions were collected using the Delphi method and a structured questionnaire. The results indicated that employing blockchain and token economy concepts can support the agency’s independence, create sustainable economic and reputational value, and enhance its resilience against external pressures. Analysis showed that the primary priority is the strategic development of digital media, particularly in areas such as media governance models and audience retention and engagement. Additionally, technological infrastructure, resilient digital economy, cybersecurity, data accuracy, content management, and a sustainable financial framework are key components that can be strengthened through a token economy model leveraging blockchain capabilities. Strengthening Mehr News Agency’s infrastructure, providing specialized staff training, and establishing legal frameworks are among the recommendations derived from this study.
کلیدواژهها [English]
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